Archea - Gift

Brief

Our client Archea makes custom closets and furniture. DDB wanted to showcase what they could do for each room of the house. For example: C for “chambre” or “bedroom” for us english speakers. 

Creative Solution

Using the provided concept art as a basis we modeled the letter shaped cabinets exactly to manufacturable specifications. If Archea wanted to make this for real, they could.

We planned the shoot and did previz to measure shelf size and position in order to fill them with photographed objects. Then it was a matter of getting talent looking good.

We rendered the CGI and integrated the photography in post production.

Credits

Pixteur Studios / Jesse Zamjahn

Client / Archea

Agency / DDB Nouveau Monde

Art Buyer / John Doe

Photographer / Benoit Guerry

Art Director / Marc Grasset

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