Archea - Gift
Brief
Our client Archea makes custom closets and furniture. DDB wanted to showcase what they could do for each room of the house. For example: C for “chambre” or “bedroom” for us english speakers.
Creative Solution
Using the provided concept art as a basis we modeled the letter shaped cabinets exactly to manufacturable specifications. If Archea wanted to make this for real, they could.
We planned the shoot and did previz to measure shelf size and position in order to fill them with photographed objects. Then it was a matter of getting talent looking good.
We rendered the CGI and integrated the photography in post production.
Credits
Pixteur Studios / Jesse Zamjahn
Client / Archea
Agency / DDB Nouveau Monde
Art Buyer / John Doe
Photographer / Benoit Guerry
Art Director / Marc Grasset