Shannon Floors

Brief

One of our close partners, JWD Creative asked us if we could do some interior visualisations for a new client, Shannon Floors. This was a good opportunity to show what we could do in the design and architecture space.

Creative Solution

We received real samples of the flooring product, Classic Cut & Fancy Free vinyl flooring. We scanned these and made tileable patterns. The next step was to make a shader system the reproduced the roughness and shininess of the material at different angles and zooms. Also the colors had to change per shot. 

We designed the main spaces and populated them with 3D objects. Lighting was done with Corona and we often used 360° HDR’s out of the windows for a more natural feel to the light. After rendering we did all the post work on 32 bit files before kicking them down to 8 bit files we could hand off to our client. 

Credits

Pixteur Studios / Jesse Zamjahn

Client / Shannon Floors

Agency / JWD Creative

Art Director / Aaron Valentine

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