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Tisseo - Hats
CGI Production: Product, Design, Conceptual
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Tisseo - Hats
CGI Production: Product, Design, Conceptual
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Tisseo - Hats
CGI Production: Product, Design, Conceptual
-
Tisseo - Hats
CGI Production: Product, Design, Conceptual
Tisseo - Hats
Brief
DDB had a multicultural transportation campaign to produce for Tisseo. They wanted to show the cities new Tram wearing various different hats.
Creative Solution
We modeled a 3D version of the Tram and incorporated different hats, some were full 3D and others were photos projected onto simple hold out geometry. We were after getting proper reflection and shadows on the paint and windows, so this approach worked perfectly.
After lighting and rendering we had very little post work to do, most of what you see was done directly in render.
Credits
Pixteur Studios / Jesse Zamjahn
Client / Tisseo
Agency / DDB Nouveau Monde
Art Director / Marc Grasset