ATR - Yes

Brief

DDB had a great concept for us, landscapes with the word “yes” in them. The client ATR has an aircraft that can take off and land almost anywhere and this was a great way to show that.

Creative Solution

We worked with the clients CAD data to prepare a photo-real 3D plane asset we could render into a variety of scenes. Next we bespoke 3D modeled different landscapes and integrated the word “yes” in the topography. We scattered lots of trees and plants and even made 3D clouds. Post production retouching really made these images stand out.

This was a hit award winning campaign for ATR, DDB and ourselves.

Credits

Pixteur Studios / Jesse Zamjahn

Client / ATR

Agency / DDB Nouveau Monde

Art Director / Marc Grasset

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