GE Healthcare - Discovery MI DR
Brief
This project was part of an ongoing webpage redesign for GE. We were to integrate CAD data with model photography.
Creative Solution
We worked with the clients CAD data to prepare a photo-real 3D asset we could render into a variety of scenes. We created a scan room and reading room utilizing the GE product line.
Once assets were ready we worked with the Photographer to manage a realtime photoshoot. They were able to see our 3D assets and set up shots to integrate actors into the scenes. We have been doing these shots with this client for over a decade. Our finely tuned workflow allows for faster shoots, less transportation costs and the ability to prepare sales material before a physical product is available.
Credits
Pixteur Studios / Jesse Zamjahn
Client / GE Healthcare
Agency / JWD Creative
Photographer / Saturn Lounge
Art Director / Aaron Valentine