Archea - Gift
Brief
Our client Archea makes custom closets and furniture. What better way to showcase a company anniversary than by offering a promotional gift. This time their agency DDB wanted to make a gift box image out of the product.
Creative Solution
Using the provided concept art as a basis we modeled the gift box cabinet exactly to manufacturable specifications. If Archea wanted to make this for real, they could.
We planned the shoot and did previz to measure shelf size and position in order to fill them with photographed objects. Then it was a matter of getting the kids excited for a game of hide and seek during our shoot.
We rendered and integrated the photography in post production.
Credits
Pixteur Studios / Jesse Zamjahn
Client / Archea
Agency / DDB Nouveau Monde
Art Buyer / John Doe
Photographer / Benoit Guerry
Art Director / Marc Grasset