We had the athletes shot in studio. All details like camera position, distance, etc were measured. This enabled us to more accurately sculpt a 3D version of the photoshoot which was then liquified in CGI. Using our art direction background we were able to self direct this process making informed decisions based upon the technique and technical constraints.

When final wireframes were approved we moved the project into our lighting and rendering pipeline. After renders were completed our retouching team integrated the photographs back on top of the milk.

These were some of the most enjoyable images we have worked on, can’t wait to do more!