Tisseo - Cinéma

Brief

DDB had a transportation campaign to produce for Tisseo. They wanted to show the new tram passing through various areas of Toulouse, France.

Creative Solution

It wasn’t possible to actually film these locations, especially not outside the window of a Tram that cannot travel along these particular roads. 

Pixteur found the solution. We suggested filming the talent on green screen. Also filming the locations with a wide angle lens to get the approx shot that was desired. By merging these 2 filmed plates with a offset blurred interior of the tram as a background with added  reflections and refractions on a 3D glass window, we were able to get real world distortions and glass tint on the plates. It made it feel real. 

We used this technique to produce the video as well as the still frames, retouched by Pixteur Studios. This was a tag team effort done here in Europe using our team members and local talent.

Credits

Pixteur Studios / Jesse Zamjahn

Client / Tisseo

Agency / DDB Nouveau Monde

Art Director / Marc Grasset

Director / Luc Beziat

Copy / Mathilde Prigent

Camera / Nicolas Blanchadell & Clément Lazzaro

VFX / Pixteur Studios

Music & Sound / Bastien Lafaye @ Studio Mirror

Edit / Phil Aussel

Color / Fabrice Audouin

Sound Mix / Nicolas Rabaud

Hair & Makeup /  Olivier Chauzy

Styliste / Sabine Bandeira

Production / Studio Lucette & Pixteur

 

Tisseo - Cinema

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