Tisseo - Cinéma
Brief
DDB had a transportation campaign to produce for Tisseo. They wanted to show the new tram passing through various areas of Toulouse, France.
Creative Solution
It wasn’t possible to actually film these locations, especially not outside the window of a Tram that cannot travel along these particular roads.
Pixteur found the solution. We suggested filming the talent on green screen. Also filming the locations with a wide angle lens to get the approx shot that was desired. By merging these 2 filmed plates with a offset blurred interior of the tram as a background with added reflections and refractions on a 3D glass window, we were able to get real world distortions and glass tint on the plates. It made it feel real.
We used this technique to produce the video as well as the still frames, retouched by Pixteur Studios. This was a tag team effort done here in Europe using our team members and local talent.
Credits
Pixteur Studios / Jesse Zamjahn
Client / Tisseo
Agency / DDB Nouveau Monde
Art Director / Marc Grasset
Director / Luc Beziat
Copy / Mathilde Prigent
Camera / Nicolas Blanchadell & Clément Lazzaro
VFX / Pixteur Studios
Music & Sound / Bastien Lafaye @ Studio Mirror
Edit / Phil Aussel
Color / Fabrice Audouin
Sound Mix / Nicolas Rabaud
Hair & Makeup / Olivier Chauzy
Styliste / Sabine Bandeira
Production / Studio Lucette & Pixteur