Thermo Fisher
Brief
JWD Creative briefed us on this job where they wanted to include a diorama landscape environment inside the clients product. This got our heads spinning ad geared us up for a fun production.
Creative Solution
We worked with the clients CAD data to prepare a photo-real 3D asset we could render into a variety of scenes. We designed and modeled the laboratory interiors. The next step was to layout the scenes and frame the different shots in previz. We used this to manage the photoshoot of live actors. Lastly we modeled a 3D park environment for the interior of the dioramas. The children were photographed separately using our previz as a guide and integrated in post.
Credits
Pixteur Studios / Jesse Zamjahn
Client / Thermo Fisher
Agency / JWD Creative
Photographer / Saturn Lounge, Pixteur Studios
Art Director / Aaron Valentine