Tenzing - Life is too Good for Bad Energy

Tenzing "Life is too Good for Bad Energy"

All, Animation, CGI/3D Prod, Conceptual, Design, Grading, Illustration, Liquids, Motion, Organic

Brief

Our friends at Bayou in the UK were tasked by Tenzing to produce the imagery and motion for a large London underground campaign. The client wanted to let people know that Life is too Good for Bad Energy; whether it’s the ingredients in your energy drink or the people you surround yourself with, make sure you feel uplifted by good energy. The creative team on this project spanned 2 continents and 4 different countries.

Creative Solution

We were tasked with building a hero CGI can assets with animated water drips.

Credits

Pixteur Studios / Jesse Zamjahn

Client / Tenzing

Agency / Joe Public Amsterdam

Production / Bayou

R & D

We designed an art directable system that allowed us to animate water droplets in target areas.

We also reproduced photo real fruit from photoscans as well as artistically matching and sculpting the details. We used a full ACES color system to make sure we had full control of the brand colors as well as the vibrant fruit throughout the entire process.

This was designed to work for print, the Tube and animation components. Images would need to live on a wide range of supports and formats. We were able to render hi res print at 20k resolution.