Technal - Cubes

Brief

TAO was looking to showcase a new product for it’s client Technal. They asked us if we could depict this new window system in a variety of natural scenes. They also wanted the product to look like the clients logo so we all settled on the cube shape.

Creative Solution

We custom 3D modeled the aluminum profiles and glass. We populated the interiors with 3D furniture from popular designers. And we used 3D scanned humans instead of shooting them in a studio. This allowed greater freedom for lighting and scene layout.

 

Some of the environments were done in full CG while others were simple matte paintings. We used some of our custom 360° HDR’s to light a few of the scenes. 

Credits

Pixteur Studios / Jesse Zamjahn

Client / Technal

Agency / TAO

Art Director / Marc Grasset

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