Valio - Athletes - Kerttu
Brief
This was a continuation of a previous collaboration with Valio, Finland’s largest milk producer. Previously they asked us to make famous Finnish athletes out of milk and this image was a continuation of that series.
Creative Solution
We had the athlete shot in studio. All details like camera position, distance, etc were measured. This enabled us to more accurately sculpt a 3D version of teh photoshoot which was then liquified in CGI. Using our art direction background we were able to self direct this process making informed decisions based upon the technique and technical constraints.
When final wireframes were approved we moved the project into our lighting and rendering pipeline. After renders were completed our retouching team integrated the photographed Kerttu back on top of the milk.
These were some of the most enjoyable images we have worked on, can’t wait to do more!
Credits
Pixteur Studios / Jesse Zamjahn
Client / Valio
Agency / Hasan & Partners
Art Buyer / Left & Right
Photographer / Benjamin Ilmoni
Art Director / Sami Anttila