GE Healthcare - Revolution CT
Brief
JWD Creative asked us to integrate people with a CAD version of the GE Healthcare Revolution CT system.
Creative Solution
We worked with the clients CAD data to prepare a photo-real 3D asset we could render into a variety of scenes. We managed a virtual shoot overseas and directed the photographer as he shot talent. Using previz and a live screen share we were able to integrate the images in near real time in order to check that everything was lining up and well as get in person client feedback and approvals. We have managed these types of shoots for over a decade.
Credits
Pixteur Studios / Jesse Zamjahn
Client / GE Healthcare
Agency / JWD Creative
Art Director / Aaron Valentine