Gautier - La Rentrée

Brief

The agency La Compagnie Hyperactive wanted to do a shoot production for back to school. They tasked Pixteur Studios and our photographer friends over at chezlucette in Toulouse to make a virtual set and mix photography with CGI.

Creative Solution

We used client supplied 3D files as a basis to do hi res modeling. In this shot the bed is the product focus and was created in 3D. We added some photographed accessories. The entire room was also done in CGI.

Previz and camera framing played an important role in this production. On the day of our shoot the Pixteur team had a full CGI scene designed and 3D lensed with the same glass our photographer was going to use. We had pinpoint measurements for all scene objects as well as camera. Also CGI previz lighting helped plan how to light this scene. On the day of the shoot, we were all able to focus on getting the teenagers to cooperate and not worry about anything technical.

Pixteur Studios managed the post production retouching and integration of photographed elements with our own CGI.

Credits

Pixteur Studios / Jesse Zamjahn

Client / Les Meubles Gautier

Agency / La Compagnie Hyperactive

Photographer / Luc Beziat & Jacques Vieussens

Art Director / Elodie Proust

Talent / Marion Lauby & Agence ABU

Makeup / Olivier Chauzy

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