Gautier - La Rentrée
Brief
The agency La Compagnie Hyperactive wanted to do a shoot production for back to school. They tasked Pixteur Studios and our photographer friends over at chezlucette in Toulouse to make a virtual set and mix photography with CGI.
Creative Solution
We used client supplied 3D files as a basis to do hi res modeling. In this shot the bed is the product focus and was created in 3D. We added some photographed accessories. The entire room was also done in CGI.
Previz and camera framing played an important role in this production. On the day of our shoot the Pixteur team had a full CGI scene designed and 3D lensed with the same glass our photographer was going to use. We had pinpoint measurements for all scene objects as well as camera. Also CGI previz lighting helped plan how to light this scene. On the day of the shoot, we were all able to focus on getting the teenagers to cooperate and not worry about anything technical.
Pixteur Studios managed the post production retouching and integration of photographed elements with our own CGI.
Credits
Pixteur Studios / Jesse Zamjahn
Client / Les Meubles Gautier
Agency / La Compagnie Hyperactive
Photographer / Luc Beziat & Jacques Vieussens
Art Director / Elodie Proust
Talent / Marion Lauby & Agence ABU
Makeup / Olivier Chauzy