LINZESS
Brief
The challenge was to create a CGI cornfield environment with the headline “Chill Harder” visible in the corn.
Creative Solution
Pixteur built out the CGI environment. The scene was first created in previz to block out the main forms and get client approvals on the composition. Once we were had a approved layout direction we went about modeling the scene in detail.
We built several variations of corn which were then scattered using image masks and some procedural effects to create variations. We added some cloud cards out of camera to spread some dappled light over the field.
Credits
CGI & Post / Pixteur Studios
Tools / 3DS Max, Redshift, Photoshop
Partner Studio / Alice Blue
Client / Coors