Brexafemme Scynexis
Brief
The agency Brick City Green House asked us to visualize cells bursting in a beautiful way.
Creative Solution
The agency had a comp that we needed to match very closely while at the same time adding in extra detail and visual interest. The soft pastel colors fading in and out were also to be a feature of these images.
A lot of work went into designing the lighting, textures and shaders to make something that looked soft, approachable and feminine. We did many iterations to find a bursting design that was simple and not frightening.
Credits
Pixteur Studios / Jesse Zamjahn
Client / Brexafemme
Agency / Brick City Green House
Art Director / Jill Ocasio-Cooper
Agent / TMAR
R & D
We designed an art directable system that could target individual cells and replicate each rig in different shapes and forms to create cell clusters.
This was designed to work for print, stop motion and animation components. The cell colors would needed to change organically on a shot by shot or image by image basis in a stable predictable manner to avoid popping or animation hiccups.
We wanted to avoid simulations so we rigged up a collection of deformers in C4D that allowed us to hand animate a few simple controllers parented to each cell. This gave instant visual feedback and made a complicated setup easy to use and allowed us to provide many different looks and updates quickly.