Brexafemme Carousel Horse

Brief

This campaign was for a pharma client. We were tasked with showing different forms of discomfort as carousel horses. It was an interesting brief and we had to stay light, feminine. Also recreating the simplified forms and slightly warn/used surfaces of these horses was going to be a fun challenge. 

Creative Solution

We got out our sketchbooks and started designing these horses. We came up with a custom theme and livery if you will for each horse. The 3D models were done in several rounds to tweak the design and layout as we transitioned from sketch to CGI.  

We rigged the horses and posed them, setup a virtual camera. We prepped lighting and measurements for our photographer. This took away the guesswork to match the perspective. 

The scenes were lit and rendered in redshift. After some post production retouching integration we were able to deliver to a very happy client. 

Credits

CGI & Post / Pixteur Studios

Tools / C4D, Maya, Modo, Zbrush, Substance, Redshift, Photoshop

Photo / cjburton

Client / Brexafemme

Agency / Brick City Green House

Agent / TMAR

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