AUDI - BLACK EDITION

Brief

Based on the CGI test work we previously created for KIA, we were tasked to create a slew of images with Dippin Sauce London to supply BBH London for the launch of Audi 2019 Black edition.

Creative Solution

The client provided detailed CAD data for the full range of the 2019 AUDI Black Edition cars. We built a series of custom shaders to share between the 3D assets so each car would look like the others. Also a custom 3D set was made with adjustable lighting rigs in order to highlight the best curves and shapes of each car while preserving a unified overall look.

Credits

Pixteur Studios / Josh Kitney – Photosonic

Client / Dippin Sauce & AUDI

Agency / BBH London

Art Buyer / Mark Stewart

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