• CGI & AI Work
  • Process
    • Mother Earth
    • Brexafemme – Carousel Horse
    • Broan – Range Hoods
  • Expertise
    • CGI production
    • Post production
    • Shoot production
    • 360° HDR & Backplates
  • Contact
07/06/2013 by pixteur

Pyrolave making-of

Pyrolave making-of
07/06/2013 by pixteur

90% CGI – 10% Post Production

client: PYROLAVE – agency: DPARED – art director: CHRISTELLE MANGIN

Pixteur was approached by a local agency to produce an advertising image for a local company called Pyrolave. The brief was simple; modern kitchen island with the clients red pyrolave countertop in prominent view, lava volcanos and a exaggerated semi eclipse. Easy… Well the countertop was too expensive to produce for a shoot, and they wanted a brief animation for the website. Also the background was supposed to depict a real landscape in France where the lava stone is actually extracted from extinct volcanos… and no usable photography existed! Ok so not so easy!

pixteur decided early on to go full CGI on this one. The landscape was build from various satellite data sources and DEM files were used to create the elevation according to real world measurements. This base mesh was hand sculpted in zbrush for a little extra detail. We used the best color satellite imagery we could find on top of which we scattered various species of 3D trees. That gave a much greater sense of realisme and detail to the landscape.

The foreground lava base mesh was made in MODO and then sculpted in zbrush to add all the fine details. We 3D modeled the tile floor, the kitchen island, pyrolave countertop and faucet. All the little stones and pebbles were done using MODO’s replicators. We textured as much as we could with MODO’s lovely texture bombing workflow.

We also knew we needed a 3D sky to encompass the scene and we were looking for a time-lapse effect. So we used the Ozone plugin for Maya and an Alembic version of our MODO scene to render out a matched camera move of the background plate and a 360° HDR of the virtual sky for each frame of the animation. We brought that all into MODO, lit our scene and rendered our stills and the animation.

Post production was done in photoshop leveraging 32 bit render passes for a little extra oomph. We did the post on the animation with after effects.

Great results for our home town client with a tight budget!

 

Pixteur_pyrolave_2012_detail_03

Pixteur_pyrolave_2012_detail_02

Previous articleValio Milk making-ofNext article qk-160425-01112

News

Random ideas, techniques, tips and tricks as well as up to date news on what we’re creating.

Recent Works

GE Healthcare - OMNI Legend
Mother Earth
GE Healthcare - Signa Premier SuperG
Manpower - A Job
GE Healthcare - Signa Prime

Recent News

sk-140703-0111306/11/2017
sk-140705-0111106/10/2017
qk-160425-0111206/10/2017

Categories

  • 360° HDR & Backplates
  • making-of

Please have a chat with us!

To learn more about how we help our partners, please get in touch.

We’ll share some of our latest and greatest, and lend a helping hand to solve any challenges you might be facing.
+33 (0)6 64 27 84 03
contact@pixteur.com
OFFICE HOURS: 9:00 – 18:00 GSM +1 (PARIS, FRANCE)

Overseas inquiries, we can arrange a time to chat at your convenience.

EXPERTISE

- All AI AI Motion & Film Animals Animation ANIMATION Architecture Automotive CAD CGI/3D Characters Compositing Conceptual Design Drone Environment Grading HDR 360° Illustration Landscapes Liquids Live Action Location Matte-Paint Motion Organic POST-Prod Previz PRINT Product protected work Retouching SHOOT-Prod Stills & Backplates Tracking VFX Virtual Sets

Latest Projects

GE Healthcare - OMNI Legend
Mother Earth
GE Healthcare - Signa Premier SuperG

pixteur cgi/ai – contact

+33 6 64 27 84 03
contact@pixteur.comUSA Agent: TMAR.com
9-6 GSM +1 (Paris Time)
pixteur CGI/AI studio All rights reserved 2025
Privacy Policy

About Us

Our team specialises in marrying creative solutions with modern technology.

We take any sized project from rough concept all the way to highly polished, compelling, realistic imagery for multiple channels.

Recent Works

GE Healthcare - OMNI Legend
Mother Earth
GE Healthcare - Signa Premier SuperG
Manpower - A Job
GE Healthcare - Signa Prime

Recent News

sk-140703-0111306/11/2017
sk-140705-0111106/10/2017
qk-160425-0111206/10/2017

Please have a chat with us!

To learn more about how we help our partners, please get in touch.

We’ll share some of our latest and greatest, and lend a helping hand to solve any challenges you might be facing.
+33 (0)6 64 27 84 03
contact@pixteur.com
OFFICE HOURS: 9:00 – 18:00 GSM +1 (PARIS, FRANCE)

Overseas inquiries, we can arrange a time to chat at your convenience.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
.
SettingsAccept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT