DOW - REBEL EX
Brief
Our client had a concept about what it would look like if a NASCAR drove around a track non stop for several weeks… the time their product RebelEX would save in weed control.
Creative Solution
This was a full CGI project. We used satellite data and photography of real racetracks as a starting point to design ours. We built the 4th turn and the long straight in CGI and populated the environment with used CG tires. The background trees were also part of the 3D scene. The sky was made with matte painting and we used some creative retouching post production to heighten the drama.
Credits
Pixteur Studios / Jesse Zamjahn
Client / DOW
Agency / Bader Rutter
Art Director / Curtis Smith